Logo design for the BMW 3 series' 50th birthday campaign.
This anniversary logo celebrates 50 years of the BMW 3 Series, symbolizing the evolution across 7 generations through layered forms of legacy. The design uses the prestige emblem typeface, merging heritage with contemporary precision to reflect the enduring spirit of the brand.
It is chosen from 50+ design directions, this concept was ultimately selected by the client for its clarity of storytelling and timeless meaning.
