Publishing design in 2025
Graphic design, Branding
Directed by Lee Jung Hoon
During my design internship at Designworks Munich Studio, I designed the 50th anniversary logo for the BMW 3 Series. The logo was delivered to the marketing department for future development.
The idea of using the repearing "3" was came from the concept of the 7 generations of the 3 Series. Meanwhile, the number "3" was iterated from the rear number emblems.
