The design explores how editorial-style graphics can break visual attention, using custom typography and bold compositions that stretch across the car’s form. The result reflects the intersection of fashion, culture, and automotive design, turning the vehicle into a moving statement of identity in London.
The oversized letterforms and layered contrasts between black and white create a sense of motion even when the car is still. The visual language captures Highsnobiety’s graphic edge and MINI’s playful spirit, bridging fashion and automotive culture in one statement piece.
